When do you need a CMO?

Outsourcing Marketing Leadership for a Growing Brand

The Chief Marketing Officer role is critical for many organizations. It's the position that connects business strategy with customer experience, translating vision into measurable growth. But for a brand in early growth transition, like LOGE Camps, the question isn't whether marketing leadership matters; it's what kind of leadership makes sense right now.

Growth is the ultimate sign of success, but it also brings new complexities, especially in marketing. For many fast-growing companies, the marketing formula that fueled early wins isn't always what will carry them forward. As new offerings emerge, competition stiffens, and customer expectations evolve the need for integrated strategy, scalable execution, and optimized customer experiences becomes critical.

That's where LOGE found itself, at a crossroads. Should they bring in a full-time CMO to unify strategy and execution, or look for another way to scale their marketing leadership? Early on, the brand had achieved great results by managing a patchwork of agencies and freelance talent. But as LOGE's ambitions grew, that model began to show its limits. Launching new properties, expanding into new markets, and evolving customer touchpoints required more than piecemeal coordination; it required orchestration with specialized expertise.

To CMO or Not to CMO?

That is often the question for companies taking their next big step. But here's the truth: there are no unicorns. If anything, the unicorn would need to be a polycorn (trademark that!). The expertise required to scale marketing simply can't sit within one person. The “one leader with their own agencies” model often doesn't work when budgets are tight. Without the right infrastructure and resources, even good people can't deliver on their vision. LOGE faced this exact dilemma. And in today's environment, where “do more with less” is the new rule, this challenge is only growing sharper.

A Solution for the In-Between

Catalysis stepped in as a strategic partner at LOGE Camps, offering senior leadership with deep client-side and agency experience across their B2B and D2C efforts. Acting as an outsourced CMO, embedded with the executive team, we helped transform LOGE's marketing infrastructure and execution model into one built scale.

Our Work Included:

• Brand Development: Refined visual identity, audience personas, and messaging to support expansion into new markets and customer segments.
• Go-to-Market Strategy: Built and executed integrated plans across paid, organic, and owned channels to drive awareness and conversion.
• Digital Experience: Defined website and app features, led UX strategy, and oversaw vendor selection and development. 
• CRM & Lifecycle Marketing: Implemented a new CRM platform, integrated customer data, and launched behavior-driven email campaigns.
• Reporting Infrastructure: Deployed dashboards that unify marketing and operational data, enabling real-time insights. 

A Foundation to Build On

With Catalysis as a partner, LOGE transitioned from fragmented execution to a unified, scalable marketing engine. They gained the ability to launch offerings faster, deliver consistent customer experiences, and make data-informed decisions that fuel long-term growth. (Today, LOGE has 10 properties, with 7 more slated to open in 2026.)

By consolidating platforms and aligning expertise, LOGE unlocked real value in their marketing investment—shifting dollars from overhead to market impact.

Catalysis: More Than an Agency—Your CMO Team

When the need for senior marketing leadership arrives before the budget or structure exists, that's where Catalysis can step in. Not as a traditional agency, but as your embedded CMO partner, backed by a team of senior-level experts.

What You Get with Catalysis as Your CMO Team

CMO-level thinking—brand strategy, go-to-market planning, and customer journey design without the cost or commitment of a full-time executive hire.

A cross-functional team of senior strategists, creatives, developers, and media experts ensures your strategy doesn't stay in a slide deck, it gets executed.

From CRM to digital experience to paid media, we align efforts into measurable, scalable outcomes. You don't just get ideas, you get results.

Whether launching products, entering new markets, or rethinking your brand, Catalysis scales with your needs. Think of it as brand on demand.

With robust reporting and data integration, we help you move from gut instinct to insight-driven action fast.

The Catalysis Advantage Over Traditional Models

Finding the Right Fit 

At the end of the day, it’s about the right fit at the right time. If you’re questioning whether your Martech tools are delivering full value, or, wondering how to build the marketing infrastructure you’ll need for scale, we have answers. Of course, many standing CMOs also rely on us for our can-do attitude, creative leadership, and nimble approach. But increasingly, we’re serving as the de facto marketing department for companies in their crucial phase of early, rapid growth.

Let's talk.