LOGE

But like many growing direct-to-consumer brands, LOGE was held back by:

• Disparate data systems: Customer and operations data lived in silos—PMS, POS, gear rentals, website analytics, and marketing platforms weren’t speaking to each other. 
• Fragmented identities: Customers using OTAs and LOGE’s direct channels were tracked separately, making it difficult to develop a full view of the guest journey. 
• Heavy reporting burden: Pulling even basic performance insights required manually stitching data from 10+ platforms, costing time and limiting decision velocity. 
• Delayed decisions: Reporting was done monthly, making it difficult to respond to trends, manage seasonality, or optimize promotions in real-time. 

LOGE needed a solution to unify these data sources and empower teams with fast, meaningful insights across customer behavior, marketing performance, and operational metrics. 

The Approach

Catalysis recognized an opportunity to help LOGE bring order to their fragmented data landscape by unifying every customer and operational touchpoint into a centralized analytics ecosystem. With systems spread across booking, gear rentals, retail, marketing, and more, LOGE needed a way to consolidate insights and make decisions faster. Their team was spending valuable time pulling data from multiple platforms, limiting their ability to interpret trends or act on performance. By centralizing reporting, LOGE aimed to reduce manual effort, gain real-time visibility, and drive smarter, more responsive strategies across marketing and operations. 

The Solution 

Catalysis delivered a centralized reporting infrastructure tailored to LOGE’s unique operational and marketing footprint.

Data Warehouse & Identity Resolution 

• Implemented Segment as the foundational Customer Data Platform (CDP), integrating user profiles across booking, gear rentals, cafe/retail systems, and digital touchpoints. 
• Built custom APIs to connect fragmented systems like Opera (PMS) and Checkfront (rental platform) into a unified customer view. 

Marketing & Customer Data Aggregation 

• Set up Funnel.io to aggregate advertising and CRM performance data across platforms (Meta, Google Ads, Iterable). 
• Developed custom Power BI dashboards for customer segmentation, channel performance, and behavioral analytics. 
• Created identity stitching logic to merge OTA and direct booking profiles, improving customer lifecycle visibility and enabling targeted marketing. 

Operations & Executive Reporting 

• Delivered real-time Ops Reporting Dashboards to monitor lodging and gear rental performance, occupancy trends, and booking behavior across locations. 
• Enabled location managers and leadership to access unified, trusted reports without needing manual data pulls or spreadsheet reconciliation. 

The Process 

The Catalysis team used a collaborative, platform-first approach: 


1. Platform Evaluation & Stakeholder Interviews: Assessed current tools and workflows; interviewed key stakeholders to understand existing reports, pain points, and decision-making needs. 
2. Implementation of Segment as the Master Identity Layer: Integrated all customer touchpoints and built infrastructure for ongoing profile enrichment. 
3. Custom API Development: Connected core operational systems (Opera, Checkfront) to feed reservation and rental data into the central warehouse. 
4. Reporting Framework Design: Created a suite of dashboards in Power BI that offered drill-down functionality, trend analysis, and near real-time views across key performance categories. 

The Impact

With centralized reporting in place, LOGE now has: 

• Unified Customer Dashboard: A complete view of customer behavior—from email opt-in and gear rental to stays and feedback—enabling rich segmentation and personalized engagement. 
• Central Ops Dashboard: Real-time visibility into reservations, occupancy rates, and seasonal trends across locations, enabling fast, confident operational decisions. 
• Marketing Performance Reporting: Aggregated campaign reporting across CRM, paid social, and search, saving hours each week and accelerating performance optimizations. 
• Scalable Data Infrastructure: A flexible foundation built on Segment and Power BI that will scale with LOGE’s growth and future tech stack changes. 

LOGE’s journey from fragmented data to full-funnel reporting is a testament to what’s possible when powerful platforms meet strategic implementation. By connecting customer, operational, and marketing data into a single source of truth, LOGE now spends less time building reports and more time making decisions. 

If your team is ready to unify data, automate reporting, and unlock insights that drive results, Catalysis is ready to partner with you. Let’s talk.