LOGE

However, several roadblocks stood in the way: 

• No centralized customer identity: Customers were fragmented across systems. A single individual might appear as a new customer on each platform—such as booking engines, gear rentals, and retail—making holistic engagement impossible. 
• Siloed behavioral data: Marketing systems lacked integration with key operational systems like their Property Management System (Opera) and rental platform (Checkfront), limiting segmentation and campaign sophistication. 
• Underperforming CRM tools: Their existing email platform, Klaviyo, wasn’t suited to their expanding needs for behavioral targeting, automation, and lifecycle marketing.
• Limited reporting visibility: The team had little access to consolidated marketing and operational performance metrics to inform strategic growth.

The Approach

Catalysis partnered with LOGE to implement a next-generation CRM and marketing intelligence solution, addressing their needs on multiple fronts: 

• Unify identity across systems: Bridge the gap between direct bookings and OTA-based guests to create complete customer profiles.
• Expand and activate the email audience: Identify overlooked customer cohorts across gear rental, café, and retail systems.
• Use behavior to drive personalization: Target annual loyalists and multi-location explorers with relevant offers and content.
• Deliver performance insights: Provide real-time campaign and business reporting through centralized dashboards. 

The Solution 

Catalysis delivered a comprehensive solution across CRM architecture, customer data integration, lifecycle marketing, and reporting: 

CRM & Identity 

• Implemented Segment as a Customer Data Platform to act as the master source for customer profiles and behavioral data. 
• Consolidated and migrated customer records from Opera, Checkfront, and other systems into a unified identity framework.
• Built custom APIs and automated onboarding processes to keep customer data fresh and accurate in real time.

Email Platform Overhaul

• Transitioned LOGE to Iterable, a more robust email marketing platform, and became Iterable Certified to manage all execution. 
• Built new branded templates and automated lifecycle flows (e.g., welcome, reminder, and loyalty campaigns). 
• Designed and deployed behavior-driven email campaigns leveraging travel frequency, rental activity, and location preferences. 

Marketing Data Integration 

• Connected Segment data directly to Meta and Google Ads, enabling behavior-based audience segmentation for paid campaigns. 
• Set up new tags and instrumentation through Google Tag Manager for enhanced web tracking and conversion measurement. 

Reporting & Insights 

• Delivered a Power BI dashboard that integrated booking, operational, marketing, and CRM data. 
• Added connectors (e.g., Funnel.io) to unify campaign performance across Google Ads, Facebook, Instagram, and more. 
• Provided full transparency into campaign ROI, conversion funnels, and customer journeys. 

The Impact

By partnering with Catalysis, LOGE unlocked the full potential of its customer data—transforming disconnected touchpoints into a unified CRM and marketing engine. With personalized engagement, automated communications, and real-time performance insights, LOGE now drives smarter decisions and deeper customer loyalty across its growing hospitality footprint.  

LOGE’s new CRM and marketing infrastructure enabled: 

• 8% month-over-month growth in new customer subscriptions via automated onboarding. 
• Unified customer profiles that allowed for cross-channel behavior tracking and engagement. 
• Precision targeting of promotional offers based on booking behavior, location preferences, and seasonal trends. 
• Dynamic content automation in email campaigns, including pre- and post-stay messaging tailored to specific property locations and activities. 
• Full-funnel performance reporting, giving LOGE’s team the ability to quickly adjust strategy and optimize ROI. 

If your organization is ready to break down data silos, elevate customer engagement, and turn marketing into a revenue driver, Catalysis is ready to help. Let’s build your next-generation CRM together.