Episode Overview
Ben shares his entrepreneurial experience. He saw a need and did some customer research which led him to start a small business in his hometown. Listening to his customers and engaging them in Hudson Compost’s growth through guerilla marketing has led to rapid growth and finding innovative ways to expand his offerings, increase prices and delight his customers.
Listen to the full episode
Ben Wan Bio
Founder of Hudson Compost, he focused on designing accessible solutions that make circular waste streams simple and scalable for everyday people and organizations.
Beverage Of Choice
The Bees Knees: A bright, refreshing Prohibition-era cocktail that blends smooth gin with fresh lemon juice and honey syrup. Lightly sweet with a crisp citrus edge, the honey adds a soft floral richness that perfectly balances the gin’s botanicals, creating a drink that’s simple, elegant, and irresistibly refreshing. Its playful name comes from 1920s slang, “the bee’s knees” meant the very best—a fitting title for a cocktail born during Prohibition when honey and citrus were often used to soften the rough edges of bootleg gin.
Themes
Entrepreneurship, Community, Word-of-mouth, Sustainability, Customer research, Guerrila marketingBrand Drops
Hudson Compost, Ridwell, Iovine, USC Iovine and Young Academy
About this podcast
SpeakEasy is a podcast about lessons learned in the marketing trenches. Hosted by Doug Stanley-Hunt, founder of Catalysis, the series features informal conversations with creative leaders and industry veterans, recorded over a drink of their choice. Each episode is filmed in the Cloakroom, a speakeasy tucked into the basement of Catalysis’ home inside a 120-year-old former church.
Follow our show on LinkedIn and Instagram @CatalysisPNW, and share your thoughts with us by emailing speakeasy@catalysis.com.
Want to see the Cloakroom in person? All clients and guests get a complimentary visit and beverage of choice.