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Redhook Brewery

Hazy Big Ballard

Red Hook Hazy Big Ballard Imperial IPA beer can with a purple and orange gradient background featuring the Hazy Big Ballard logo. The can displays a stylized image of a man with glasses and a mustache, accompanied by the slogan "Ya Sure, Ya Betcha." The background includes various iterations of the word "Hazy" in different fonts and styles.

Media

Branding

Advertising

Strategy

The good kind of Hazy Summer

Redhook Brewery has been innovating craft beer in the PNW since the 80s. As they were preparing to release their latest, Hazy Big Ballard IPA, the Brand team needed help bringing their initial designs to life, on a quick turn. The challenge: with outdoor beer-drinking season around the corner, we needed to get this project designed, tested and onto the press pronto.

From refining the water illustration to the typography study to the logo lockups on the wrap, our design team ensured the latest bold  “PNW-Style Hazy” brew would jump off the shelves while staying in line with Redhook’s family of beers. In under 14 days and many, many virtual meetings later, this eye catching can was ready to print and exceeded our client’s expectations.

Because Redhook was so pleased with how we brought the initial design to life, our relationship has grown with more opportunities to help the AB/InBev owned brewery. We ended up winning a new project they had in the works: naming and designing their recently released lager. And we’ll also be helping with another launch in 2022, along with marketing support for the full Big Ballard line of IPAs.

Red Hook logo in purple on a black background filled with various "Hazy" text designs in different fonts and styles, promoting the Hazy Big Ballard Imperial IPA beer.
Close-up of a Red Hook Hazy Big Ballard Imperial IPA can with a pink and purple gradient background, condensation droplets, and a logo featuring a bearded man. The can's label reads "Hazy Big Ballard Imperial IPA" and includes the tagline "Ya Sure, Ya Betcha!"
Red Hook Hazy Big Ballard Imperial IPA can and a four-pack box against an orange background. The can and box feature a gradient design with pink, purple, and orange hues, along with the Red Hook logo and a bearded man illustration. The label reads "Hazy Big Ballard Imperial IPA" with the tagline "Ya Sure, Ya Betcha!"

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