Digital Advertising Project Manager

As a Digital Advertising Project Manager, you will lead cross-functional teams in planning and executing innovative business-to-consumer awareness campaigns and direct-to-consumer sales initiatives on behalf of our clients. You will work across various digital channels, including Connected TV (CTV), digital audio, digital out-of-home (DOOH), organic and paid social media, influencers, and search engine marketing (SEM), to drive impactful results for our clients. Your expertise in competitive analysis, interpreting campaign performance, and delivering compelling presentations will be crucial in shaping and communicating our campaign strategies both internally and externally. This role is integral to our company's success and growth, offering you the opportunity to make a significant impact.

Essential Duties and Responsibilities

• Lead the planning, scheduling, and execution of integrated B2C awareness campaigns that combine influencer partnerships, organic social media, and paid digital advertising
• Develop creative strategies and detailed project plans for D2C sales campaigns, guiding them from inception to completion
• Oversee campaign asset production, manage timelines, and monitor budgets while ensuring adherence to company standards
• Provide direction and leadership to cross-functional teams, including creative directors, designers, copywriters, media analysts, and researchers, to deliver impactful campaigns
• Write and oversee the creation of project documentation, such as campaign strategy briefs, statements of work, business requirements, functional specifications, project plans, and status reports
• Identify and ensure that project deliverables meet or exceed client goals, fostering happy and loyal clients
• Develop, interpret, manage, and communicate budgets, schedules, key project metrics, and financial data
• Coordinate and negotiate resource needs across departments and with external vendors
• Manage multiple competing priorities and deadlines across a portfolio of programs
• Anticipate and respond to risks and changes in project scope
• Serve as the day-to-day point of contact for clients and internal project teams
• Proactively inform clients and internal teams of project and milestone statuses
• Successfully complete multiple simultaneous projects on time and within budget
• Lead, motivate, and hold accountable internal and external project team members
• Maintain organized project and programmatic details
• Lead post-mortem discussions, share learnings, and implement improvements in internal processes and final deliverables for subsequent projects
• Actively seek opportunities to develop and leverage personal and professional networking opportunities for new business development

Qualifications and Experience

• Proven experience in project management or strategic planning of digital advertising campaigns, particularly in B2C awareness and DTC sales contexts
• Demonstrated success in managing campaigns that integrate influencer marketing, social media, and paid digital advertising
• Strong analytical abilities with a track record in competitive analysis and deriving insights from campaign performance data
• Proficiency in campaign reporting tools and digital advertising platforms (e.g., Google Ads, social media ad managers, analytics dashboards)
• Excellent presentation and communication skills, with the ability to prepare and present engaging presentations tailored for a variety of audiences
• Ability to manage multiple projects concurrently in a fast-paced, deadline-driven environment
• A proactive, detail-oriented mindset and a passion for innovation in digital advertising strategies
• Bachelor's degree in marketing, communications, business, or a related field
• Experience with influencer management platforms and social media management tools
• High level of proficiency in business analysis, negotiation, problem-solving, and interpersonal skills

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands and fingers and reach with hands and arms. The employee frequently is required to sit, talk and hear. The employee is occasionally required to walk and climb stairs. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. 

Work Environment

Work is typically performed in office environments. The noise level in the work environment is usually moderate, however it may vary.

The preceding position description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.