Defining digital KPIs for an offline industry

A new frontier of digital planning

As the world’s largest source for cannabis-related information, Leafly suddenly found itself in new digital territory. Because Leafly supports a mostly offline industry, there was little information to help guide their digital strategy.

Analysis, instrumentation, and customer research

Leafly’s dynamic offering of reviews, resources, commerce, and community features created a unique mix of user needs and conversion opportunities. Through user flow analysis, web instrumentation, and a customer research study, Catalysis helped Leafly define key performance indicators within each feature. As behavioral trends and attitudes came to light, we used segmentation data to build accurate personas.

Dynamic platform success

With the help of Catalysis, Leafly was able to lay the groundwork necessary to make their customer experience fast, simple, and comfortable through a more useful and targeted website.

Click here to see the results on Leafly.com.