Glassybaby

Celebrating imperfection

CHALLENGE:

Target gift givers everywhere

Glassybaby is a purpose-driven organization that crafts one of a
kind hand-blown glass votives and drinkware. Although they’d
always had great success in and around their flagship Seattle
stores, connecting with new customers outside the Pacific
Northwest had been a challenge.

They came to Catalysis looking for a brand campaign that would
introduce glassybaby to new markets as a gift option for every
occasion – a meaningful gift that also gives back ($3 of every sale
goes to charities).

WHAT WE DID:

Introducing the imperfect gift

After researching and developing a messaging framework around
the many rituals – and struggles – that come with gifting, we saw our
opportunity.

We all know that finding the perfect gift is an impossible feat, so
maybe if glassybaby could align their product as an empathetic,
imperfect solution (because every piece is one of a kind) then why
not own imperfection? Imperfect gifting, meet the imperfect gift.

Based on our concept, we created a campaign toolkit complete with
templates for social ads, print, out-of-home media, and identity
guidelines. This solution gave glassybaby’s in-house marketing team
the tools they needed to quickly evolve the concept at a price they
could afford.