Big data marketing for the omni-channel retailer

Improving direct marketing results with data modeling

With cutting edge clothing and a niche audience, Zumiez has created a strong brand identity with a devoted following. Their omni-channel strategy centers on the in-store experience, supplemented with ecommerce, inventory augmentation, and cross-store purchasing.

To drive deeper engagement with existing customers, Catalysis used advanced analytics to provide a 360-degree view of their customer.

A 360-degree view

We connected insights from each touchpoint to create a comprehensive view of Zumiez’s customer-initiated engagement. After carefully analyzing each engagement activity to consider how it contributed to the lifetime value of a customer, we clustered customers to communicate in context and increase the impact of direct campaigns.

With customer data structured for analysis and execution, Zumiez is well positioned to receive ongoing insights that will drive their next wave of campaign execution.