Target gift givers everywhere
Glassybaby is a purpose-driven organization that crafts one of a kind hand-blown glass votives and drinkware. Although they’d always had great success in and around their flagship Seattle stores, connecting with new customers outside the Pacific Northwest had been a challenge.
They came to Catalysis looking for a brand campaign that would introduce glassybaby to new markets as a gift option for every occasion – a meaningful gift that also gives back ($3 of every sale goes to charities).
WHAT WE DID:
Introducing the imperfect gift
After researching and developing a messaging framework around the many rituals – and struggles – that come with gifting, we saw our opportunity.
We all know that finding the perfect gift is an impossible feat, so maybe if glassybaby could align their product as an empathetic, imperfect solution (because every piece is one of a kind) then why not own imperfection? Imperfect gifting, meet the imperfect gift.
Based on our concept, we created a campaign toolkit complete with templates for social ads, print, out-of-home media, and identity guidelines. This solution gave glassybaby’s in-house marketing team the tools they needed to quickly evolve the concept at a price they could afford.