Catalysis Hires New Creative Leader
Matt Peterson joins us to build out new Advertising and Brand offering
Brand Building – Part Art, Part Science
Your brand is always on.
Building it for the long run is a careful process.
Great advertising does not make the brand. Logos don’t make the brand.
The expectations you set in people’s minds and your ability to repeatedly deliver on that through product and experience is what builds your brand over time.
This is why we are now blending the art of advertising with the science of marketing, connecting your brand to your data and digital experiences.
To set expectations through inspired advertising, and to help you deliver on that with great experiences. Doing both well takes deep data experience, and a provable understanding of what works. Data and measurement have been at the core of our business for 27 years, and will continue into our new advertising offering.
Making great products and services will always be up to you. But when you start to know your customers on a new level, your next game changing innovations start to become more obvious.
Let’s talk about the modern way to build your brand.
Read Matt’s bio here