Connecting Information Architecture, Communications, and Analytics

Dynamically-generated registration

As part of our ongoing partnership with the Windows Relationship Marketing Team, Catalysis was asked to help manage demand for the releases of Microsoft’s Windows 8.1 and 10 Customer Previews. 

The focus of this project was on infrastructure, and development of an international, dynamically-generated iFrame registration page. This registration solution rendered in 36 languages, mapped to 62 total markets, and had the ability to support up to 1,500 concurrent users with a maximum load time of 1.5 seconds. 




Project Type

Email, Relationship Management, Web Design and Development


Multimedia content, localized to 36 languages

In addition to iFrame development, Catalysis delivered an ExactTarget (Salesforce Marketing Cloud) email campaign welcoming new registrants and inviting them to receive Windows communications. This campaign engaged recipients with animated, multimedia content and was localized to communicate in 36 languages.

Catalysis has been working with Microsoft to help manage Windows product marketing since 2012. 



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