Visual Studio Online

Social Sweepstakes to Engage a Technical Audience

Marketing a multi-channel release

Nurturing the potential for genius is something few companies do better than Microsoft. That’s why they turned to Catalysis to handle marketing of the massive, multi-channel release of Visual Studio Online (VSO). In working with our team of product management experts, the VSO Team built outbound strategies to increase visibility, registrations, and user engagement for their newest release of services.



Visual Studio Online

Project Type

Email, Relationship Marketing, Social Media, App Dev, Web Design and Development


Increased visibility, registration, and engagements

This multi-pronged effort included technical execution and deployment of a three-version Visual Studio Online (VSO) sweepstakes application, built to promote awareness and drive users to utilize their VSO build minutes.

These experiences were deployed under a single responsive code base, along with a triggered email, a secure audience specific data system and a series of ad units designed to generate demand for this sweepstakes.


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