winebid

Catalysis worked closely with the Winebid.com team to refine an enhanced user experience as they re-launched their online bidding and buying experience. We developed visual concepts and data architecture options to intuitively display useful search filters and logical results, along with user-based order and account administration tools. Catalysis led the Winebid team through several audience-based discovery exercises as we created story boards, drafted instructional copy, and refined imagery before tying it all together within several tutorial videos posted within the re-designed winebid.com web property. The successful launch has received rave reviews as the wine buying audience enjoys the new tools and visually pleasing imagery.