tour msn

MSN launched their new homepage design and updated features that deliver a simple, smart organization of the information and people that audiences care about. Catalysis was asked to design and develop a preview experience that would excite and inform existing and potential MSN viewers. Our audience research showed that users would only be interested in the new features if they were driven to a very interactive experience that enabled various paths or users flows through the streamlined, contemporary, yet simple functionality coming within the newly launched MSN Homepage.

The challenges of creating excitement and building awareness were met with a strategic advertising campaign driving massive traffic to a uniquely interactive preview experience. The award-winning MSN Tour experience that Catalysis delivered was a huge success. The tour was built to detect visitor's default media player and deliver the online experience using Silverlight, Flash or HTML for optimal viewing of the interactive animation, videos, and enhanced navigation. This preview experience exceeded expectations as interested visitors viewed the tour over 10 million times during the initial media wave.