life without walls

Microsoft's Windows Product Group wanted to create a stronger online experience for the Windows brand and share with the world the possibilities that exist by living "life without walls." Crispin Porter + Bogusky (CP+B), the global agency of record for the Windows brand, created and launched the Real PC campaign under the Windows Life Without Walls brand umbrella on behalf of Microsoft.

As a vendor with the experience and authority to act on Microsoft's behalf, Catalysis was asked by CP+B to manage all registration and communication aspects of the campaign. This included user registration, email communication, user-experience consulting, privacy and online safety reviews, and compliance issues. Catalysis created an online-reporting dashboard that summarized the full suite of impressive campaign metrics.