12-days-of-giveaways

Catalysis was asked to deliver a cohesively branded online experience that would span traditional and digital mediums while introducing Bing search and shopping features to Ellen's massive television and social media audience.We designed and developed a dynamic micro site that exposed Ellen's followers to enticing new search features within a comfortable and familiar confluence of brand elements and eased visitors into their initial interaction with Bing. This site's dynamic content successfully captured attention and enabled deeper interaction with Bing via connected Twitter feeds, YouTube video content, and Facebook applications. This successful campaign introduced Bing features to Ellen's 28 million monthly viewers while tracking the 2 million daily visitors through their online search and shopping experience.