Bing Earth Day

In an effort to drive new traffic and introduce new features to an expanded audience, Catalysis was asked to design and develop a campaign for Earth Day. The Bing homepage is used by students everywhere as a way to explore and learn about the world, so focusing on education was a natural fit. By encouraging students of all ages to capture Earth Day-related images and share them with the world, Bing's Earth Day Photo Contest was a great opportunity for students to honor Earth Day and spend some time outdoors learning about and photographing their natural environment. Catalysis delivered and administered the contest website, notification emails, and the related toolset required to enable high resolution image upload, hot spot tagging, contest administration, participant voting, and photo gallery presentations. We were able to collaboratively incorporate a valuable donation coupon feature and Bing visual search feed features that resulted in massive viral and social sharing through a multi-faceted campaign that was very well received by students, teachers, and parents alike. Over 80,000 visitors participated or voted within the contest and 22% of those visitors were drawn into the mix by peer to peer sharing.