banner mattress

As Banner Mattress shifts some of their advertising focus toward the digital space, Catalysis is providing online marketing strategy and delivering new online experiences focused on driving measureable ROI and increased revenue. We started by redesigning their website with a simplified user flow and search engine-friendly data architecture that will enable continuous optimization as we effectively drive online traffic into their retail locations. The eventual conversion rate and overall advertising mix will be constantly monitored and refined as Catalysis helps the Banner Mattress team increase visibility into their advertising budget and related impact to profitability.