Matthew's passion is using data to predict human behavior, creating those reactions that increase profitability and solidify relationships. His mantra is "No Problem too Small, No Solution too Large."
Matthew accrued his 25 years of marketing analytics experience while at IBM, GE, and UniFocus. Using psychometric methods learned while earning his Ph.D. at UCLA, he has spent his career driving data and analyses to understand what motivates people.
Matthew delves deeply into any challenge and is a bit adventurous. He accidently froze himself to a glacier while camping in Alaska and has gotten lost across much of Asia. His calm demeanor amidst the demands of an ever changing environment is consistent with 40 years practicing the Zen of pottery; he strives to throw pieces so consistent with the earth that if placed on the ground, they disappear.
