Often our relationship with a new client begins with their desire to update their website. Sometimes they’re looking for a major overhaul and sometimes they are just looking to get better results from their current site. Either way, before calling in the designers and copywriters, we recommend considering a data-science driven perspective. We measure the site’s true strengths and weaknesses with the goal of focusing their update efforts on the pages and content that will...Read More
Website design circles online are all buzzing about the next greatest catchphrase: Responsive design. While responsive design isn’t new, the interest in trying to adapt websites to fit a number of screen resolutions for new technologies, namely mobile devices, has everyone trying to come up with new innovative solutions to website layout.
But one technology, responsive email design, is being largely overlooked. With the widespread adoption of mobile devices, email...Read More
By Sean Swidler
The days of designing for a single device are behind us. Now the expectation is that everyone should be able to view an optimized site experience across any device or platform. Responsive design, an approach that allows developers to dynamically morph sites for the best viewing experience, allows us to meet this expectation. We recently built a site that needed to be available globally across a wide array of desktop, mobile, and tablet browsers. We turned to responsive...Read More
One of our hotshot backend developers, Casey, is a fan of the game, Super Hexagon.
In a blog post, someone jokingly created a screen mock-up of a fictional text-based version of the game. The blog asked if “someone brave” could make the screenshot a reality.
A few hours later, Casey met the challenge and created the actual game. Even better he one-upped the goal by adding vintage CRT effects including burn in, warp and over scan.
Mobile devices are creeping into almost every facet of modern life and each week seems to deliver a new use for your mobile phone or tablet: digital wallet, digital newspaper, mobile gaming center, social lifeline, etc. Research suggests that people actually form emotional attachments to their mobile devices. Anyone who has ridden a bus or subway in the last year has likely seen a throng of commuters staring lovingly into their devices, faces awash in a soft digital...Read More
By Matthew Schall
There’s no doubt that today’s technology enables loyalty programs – particularly incentive programs – like never before. For this reason, a lot of people are predicting a renaissance of loyalty programs. Most of the discussion focuses on the use of technology, social networks, mobile applications for building your program or how to get your loyalty program to “stick” through incentives. But I believe that loyalty programs aren’t about incentives.
The loyal...Read More
As privacy experts, when we talk about building online trust, we naturally tend to focus exclusively on privacy and security issues. No doubt, betraying your customers’ trusts by mishandling their data or abusively using their personal information is a sure way to lose the trust of those most important to your business.
But, it’s also important to remember that privacy and security are only part of the overall trust picture. Lack of transparency or integrity in...Read More
Download PDF Using Advanced Analytics to Boost Sales.pdf
Our client, a non-profit, natural food cooperative, has been serving their members and the community for 40 years with a mission to provide natural products to a community that didn’t have easy access to them due to their geographic location. As a non-profit organization, the Co-op’s profits go back into the organization to help sustain their community outreach efforts, including classes on natural, organic food, as well as environmental awareness and sustainability...Read More
Download PDF Leveraging Segmentation and Prediction.pdf
Our client, a century-old member-funded outdoor recreation club, was experiencing a multi-year decline in membership. They were anxious to identify the cause of this decline, which was impacting their bottom line. In 2011, they undertook a survey of current, past, and non-members to better understand what compels and prevents people from joining or...Read More
Download PDF Moss Adams Website Design.pdf
Moss Adams is one of the largest independent accounting and financial services firms in the United States, with over 200 partners, more than 1,700 professional staff, and twenty one locations. Along with affiliated firms and alliance members, they provide professional services in assurance, tax, consulting, wealth management, and capital transactions...Read More
Catalysis designed and built technical infrastructure to support a digital product awareness contest. The solution allowed users to register via Facebook and Windows Live and upload large, user-generated content files that would be screened for viruses and converted to efficiently streaming video. The final server environment was a hybrid of both cloud...Read More
Download PDF Banner Mattress.pdf
Banner Mattress is a vertically integrated manufacturer and retailer with 14 locations in Southern California. After rebuilding their website on the WordPress platform, and supplementing with pay-per-click campaigns, store traffic is up over 15% and organic website traffic is up over 34%.... Read More
The age of Big Data has begun. And, as is the case with any major societal or technology shift, both opportunities and challenges abound. No one knows this more than the marketers. We all recognize the vast potential associated with using our web, email, mobile, social, campaign, shopping, and purchase data to create high-performing marketing campaigns that deliver the right message to the right audience at the right time.
Ironically, in many cases, it just isn't...Read More
Download PDF Big Data Marketing.pdf
The term “Big Data” is definitely a leading contender for the marketing buzz-phrase of 2012. On November 11, 2011, a Google search on the phrase “big data” got 252,000 hits. By April 4, 2012, that had number increased by a factor of 5,000, to 1,390,000,000 results. And for good reason A 2010 IBM/MIT Sloan Management Review survey of 3,000 executives across 30 industries from 100 countries reveals that 60 percent of respondents have more data than they can effectively use...Read More
Download PDF Beyond Coppa.pdf
The public’s focus on consumer privacy in the past few years has also brought with it a heightened awareness by marketers of the Children’s Online Privacy Protection Act (“COPPA”). In addition, with the FTC’s increasing scrutiny and corresponding enforcement actions, as well as their recent proposed updates to the regulations, the issue of marketing to children in the digital world has gotten substantial publicity. As the world becomes more digital, the lines between...Read More
By Nancy Hadley
Download PDF privacy bill rights.pdf
It’s only March and it has already been a very busy year for privacy professionals. In January, Viviane Reding, Vice President of the European Commission, announced a proposal to reform the European Union’s data protection framework. On this side of the Atlantic, the White House recently released a lengthy paper titled “Consumer Data Privacy in a Networked World” with the intent of finally launching comprehensive federal privacy legislation in the United States. As a...Read More
Download PDF Consumer Data and Privacy.pdf
Personally Identifiable Information (PII) is the core concept underpinning all discussions of information privacy, and a fundamental definition in related legal statutes. The idea of PII is simple enough: information that can be used, by itself, to identify an actual person. However, creating a simple, specific definition of PII is elusive because most personal information can become personally identifiable if combined with other information.... Read More
Download PDF Building Best Practice Customer Segmentation.pdf
Predictive analytics have proved a powerful tool for overcoming many of the pitfalls of traditional customer segmentation efforts. By defining the characteristics of segments or groups, and then predicting the value of those customers, marketers have a tremendous opportunity to focus limited marketing resources to the customers with the largest...Read More
It seems like everyone is talking about content management systems (CMS) these days. So what are they, why do you need one, and how should you go about determining which one is best for you?
Simply put, a CMS is a prepackaged...Read More