Is your email campaign suffering from the following symptoms?
Low click-through rates (.5-1%) Low conversions (.1-.5%) High number of unsubscribesIf you answered yes, then chances are your email campaign is underperforming. One way to change that and increase ROI is by using dynamic emails. Dynamic emails allow you to personalize and target multiple messages based on data you may have for each email recipient. There are two primary benefits of using dynamic emails.
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Businesses and marketers are starting to ask the question: are Google+ business pages worth the time? The answer? Yes…and no. Google+ is promising, but won’t ultimately knock Facebook off its perch as the king of social networks (remember they already tried once and failed with Google Buzz). That said, the potential business impact of G+ is too large to completely ignore...
A collection of the best links from the past week.
Google Updates Privacy Policy Google will begin tracking users and collecting data from their email, search, Youtube, Google+ and other services. Along with these changes has come scrutiny from Microsoft, the EU, and privacy advocates.
Pinterest Awesome for Driving Traffic...
Each week we’re rounding up the top stories, interesting ideas and "big" news. These are the articles that caused the most stir this week:
Here’s a good recap courtesy of Google of SOPA/PIPA and the major implications these laws could have on...