The recent fuss over the Windows Phone 7.8 announcement bugged me, and I wasn’t sure why. As with most things that I can’t put my finger on, I simply slept on it. I awoke this morning with no more insight as to what was annoying me. Over the morning I watched the fuss grow in the increasingly bitter posts mostly falling into one of two camps – either blaming Microsoft for ruining their chance of any success with Windows Phone or quietly tut-tutting that it had to be done for the platform to...
I recently read an article in Businessweek by Steve McKee on the importance of integrated marketing which essentially said – don’t fragment your brand by running inconsistent marketing across media. I could not agree more. Written from a traditional agency perspective, the piece essentially looked at the impact of marketing from a customers’ perspective. This is an incredibly important point, which our clients often forget amidst the varying gravity of politics, budget and history. Again,...