Our client, a century-old member-funded outdoor recreation club, was experiencing a multi-year decline in membership. They were anxious to identify the cause of this decline, which was impacting their bottom line. In 2011, they undertook a survey of current, past, and non-members to better understand what compels and prevents people from joining or renewing their memberships.
Moss Adams is one of the largest independent accounting and financial services firms in the United States, with over 200 partners, more than 1,700 professional staff, and twenty one locations. Along with affiliated firms and alliance members, they provide professional services in assurance, tax, consulting, wealth management, and capital transactions on a worldwide basis.
Catalysis designed and built technical infrastructure to support a digital product awareness contest. The solution allowed users to register via Facebook and Windows Live and upload large, user-generated content files that would be screened for viruses and converted to efficiently streaming video. The final server environment was a hybrid of both cloud (Windows Azure) and physical machines.
Banner Mattress is a vertically integrated manufacturer and retailer with 14 locations in Southern California. After rebuilding their website on the WordPress platform, and supplementing with pay-per-click campaigns, store traffic is up over 15% and organic website traffic is up over 34%.