A collection of the best links, stories and articles from the past week.
As the 2012 election moves front and center, public concern about online privacy is entering the race,.This week President Obama revealed the Consumer Privacy Bill of Rights which lets users control how their personal information is tracked, used and if they want to be tracked at all. Heavy weights in the technology industry such as Google, Yahoo, and Microsoft are reportedly buying into this legislation and are working on offering do not track options on their browsers.
Last week a statistician at Target gave a glimpse into how companies view consumer shopping behavior and how they capitalize on this information through predictive analytics. Watch the always witty Stephen Colbert gave his rendition of the article below:
The Colbert Report
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Google is prepping for the release of futuristic shades that will take augmented reality to new extremes. The goggles will project information, entertainment and advertisements pertaining to what users are looking at in real time. The goggles will also feature facial recognition software, which is turning out to be a huge privacy issue that Google will have to address before they go on sale to the public.
Some airlines are beginning to let passengers choose their seatmates by browsing other passengers’ profiles on Facebook and LinkedIn. These social flying apps seem like a great way for business passengers to network. It should also appeal to passengers looking to score a date in their destination city.
Many early adopters to F-Commerce are beginning to shut down their Facebook storefronts due to poor performance. There’s no doubt that Facebook is a valuable tool for increasing brand awareness and driving traffic, but some experts are urging marketers to reassess their current Facebook strategies and not put all their proverbial eggs in one basket.
Marketers: What Mobile Users Will and Won’t Put Up With Mobile Marketing [Infographic]
This week photos were leaked of an iPad running Microsoft Office app. Currently there has been no official confirmation of a mobile app for Office on any mobile OS. From a business perspective this begs the questions why not release Office for Android? Reports from Goldman Sachs show Microsoft is making somewhere between 3 to 6 dollars on every android device sold based on patents and partnerships. Given the install base of iOS and Android devices, will Office follow the money now or wait until Windows 8 is released and risk being left behind?
That’s what Twitter Co-Founder Biz Stone is saying. In a recent interview, Biz said that spending too much time on the site is "unhealthy".
Facebook’s new premium ads will be larger and feature more social interaction points and user generated content. Find out how these changes could affect marketers and businesses.
HTML5 vs. native apps, be sure to pick the right path for your company.
In order to be a successful social media marketer you have to know what motivates users’ actions. This article breaks down the six elements of human behavior that drive social media.