A room full of amazing women, information, food and drinks. What more could you ask for on a sunny Thursday night in Seattle?! Last week we hosted the 15th Seattle Girl Geek Dinner. We filled our beautiful work space -- a repurposed, turn-of-the-century church on Capitol Hill, with some of the brightest technology women in the Seattle area.
The event kicked off with a...
We couldn't be more excited to announce that we are now providing content to the American Marketing Association (AMA)! As one of their content partners we'll provide white papers on Privacy, Marketing Analytics and Big Data for them to publish.
Our first article for the AMA discusses...
Every Friday, we collect the best links, stories and articles of the week. Here's what caught our attention this week:
40% of Teens Video Chat with their friends
When I was growing up, if I wanted to talk to one of my friends I would probably call them, walk over to their house or wait until I saw them at school. Sometimes I would even send...
The Hackathon was a 24 hour contest Catalysis was invited to participate in for data mining geeks. Catalysis couldn’t think of anything more fun than letting our analytics team pull an all-nighter to prove their stuff. In this 24 hour long competition, we dealt with data that was quite tough to work with, much like some of the data you may have. We learned a lot, and we are sharing our...
A collection of the best links from the past week.
Why Great Design is the Future of Content Marketing
Whether you’re involved in B2B or B2C marketing, it’s becoming clear that ...
Our Marketing Analytics team is super geeked to participate in the first ever International Data Science Hackathon!
The Hackathon is a part of Big Data Week. It's a competition to create the best predictive air pollution early...
Is your email campaign suffering from the following symptoms?
- Low click-through rates (.5-1%)
- Low conversions (.1-.5%)
- High number of unsubscribes
If you answered yes, then chances are your email campaign is underperforming. One way to change that...
A collection of the best links from the past week.
What do privacy policies sound like in real life?
NPR makes a clever point about the length and obscurity of online privacy policies, and how much (or little) focus we give them before we click, “I accept.”...
If you’ve already used a CMS or two, or had the pleasure (or headache) of installing one, CMS plug-ins are the next step, either for upgrading your existing CMS or developing your next one. Plug-ins – a.k.a. ‘add-ons,’ ‘extensions,’ or ‘modules’ – can give a CMS a range of new possibilities: everything from enhancing user experience to adding new functionality. Whether you work in Wordpress,...
A collection of the best links from the past week.
Facebook’s global conquest continues with purchase of Instagram
The big news of the week was Facebook buying Instagram for $1 billion. The meteoric rise in...