The age of Big Data has begun. And, as is the case with any major societal or technology shift, both opportunities and challenges abound. No one knows this more than the marketers. We all recognize the vast potential associated with using our web, email, mobile, social, campaign, shopping, and purchase data to create high-performing marketing campaigns that deliver the right message to the right audience at the right time.
Ironically, in many cases, it just isn't...Read More
Download PDF Big Data Marketing.pdf
The term “Big Data” is definitely a leading contender for the marketing buzz-phrase of 2012. On November 11, 2011, a Google search on the phrase “big data” got 252,000 hits. By April 4, 2012, that had number increased by a factor of 5,000, to 1,390,000,000 results. And for good reason A 2010 IBM/MIT Sloan Management Review survey of 3,000 executives across 30 industries from 100 countries reveals that 60 percent of respondents have more data than they can effectively use...Read More
Download PDF Beyond Coppa.pdf
The public’s focus on consumer privacy in the past few years has also brought with it a heightened awareness by marketers of the Children’s Online Privacy Protection Act (“COPPA”). In addition, with the FTC’s increasing scrutiny and corresponding enforcement actions, as well as their recent proposed updates to the regulations, the issue of marketing to children in the digital world has gotten substantial publicity. As the world becomes more digital, the lines between...Read More
By Nancy Hadley
Download PDF privacy bill rights.pdf
It’s only March and it has already been a very busy year for privacy professionals. In January, Viviane Reding, Vice President of the European Commission, announced a proposal to reform the European Union’s data protection framework. On this side of the Atlantic, the White House recently released a lengthy paper titled “Consumer Data Privacy in a Networked World” with the intent of finally launching comprehensive federal privacy legislation in the United States. As a...Read More
Download PDF Consumer Data and Privacy.pdf
Personally Identifiable Information (PII) is the core concept underpinning all discussions of information privacy, and a fundamental definition in related legal statutes. The idea of PII is simple enough: information that can be used, by itself, to identify an actual person. However, creating a simple, specific definition of PII is elusive because most personal information can become personally identifiable if combined with other information.... Read More
Download PDF Building Best Practice Customer Segmentation.pdf
Predictive analytics have proved a powerful tool for overcoming many of the pitfalls of traditional customer segmentation efforts. By defining the characteristics of segments or groups, and then predicting the value of those customers, marketers have a tremendous opportunity to focus limited marketing resources to the customers with the largest...Read More
It seems like everyone is talking about content management systems (CMS) these days. So what are they, why do you need one, and how should you go about determining which one is best for you?
Simply put, a CMS is a prepackaged...Read More