Catalysis designed and built technical infrastructure to support a digital product awareness contest. The solution allowed users to register via Facebook and Windows Live and upload large, user-generated content files that would be screened for viruses and converted to efficiently streaming video. The final server environment was a hybrid of both cloud (Windows Azure) and physical machines.
Banner Mattress is a vertically integrated manufacturer and retailer with 14 locations in Southern California. After rebuilding their website on the WordPress platform, and supplementing with pay-per-click campaigns, store traffic is up over 15% and organic website traffic is up over 34%.
Let's face it, redesigning and re-launching your website can be an anxiety producing experience. Often coordinated with a re-branding, you’ll be investing scarce time, energy, and money into the effort. On the other hand, it should be an exciting journey filled with possibilities to improve your customer’s appreciation and understanding of you, your services, and your brand.
The Children’s Online Privacy Protection Act of 2000 was passed in response to a 1998 Federal Trade FTC report that highlighted the growing concern for children’s privacy on the internet. In particular, the FTC was concerned about the collection of data from children via websites, message boards and other online venues.
As marketers, we want good data about consumers so that we can craft meaningful and personalized messages. Consumers want marketers to help them filter out irrelevant information. Despite these well-matched objectives, marketers and consumers often hold different opinions on the role of privacy rights.