Services

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We start all of our engagements by listening to and learning about you and your audience so we can understand what makes you both tick. But we don’t stop there. We turn that information into the knowledge and unique insights that will ultimately drive the strategic integration of your campaigns. How do we gather our information? That depends on your business goals and the marketplace. We might want to assess the results of your current campaigns and compare them to industry benchmarks or simply get a clearer picture of your competitive landscape. Maybe we’ll focus on getting to know your customers better by surveying your target market or painstakingly analyzing your internal point of sale data. Whatever the case may be, our findings provide the foundation for the strategic work that follows.

Related capabilities include:

  • Segmentation
  • Predictive analysis
  • Surveys
  • Persona development
  • Market research
  • Loyalty and customer value studies
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At Catalysis, we believe that results-delivering integrated campaigns require strategic insight, innovation, collaboration, and lots of planning. Our marketing strategists work with you to develop an integrated campaign strategy that builds on your strengths and existing successful marketing elements, fills your gaps, and helps you connect with your audience. Our creative team finds the right balance of compelling content, a highly functional user experience, and visual storytelling to ensure the highest level of engagement with your audience. Our developers design the technical components needed to enable those connections and the databases that make measurement possible. Our privacy and security professionals chime in to make sure that your data will be secure and you’ll maximize your opportunities but minimize your exposure.

Related capabilities include:

  • Integration strategy and architecture
  • Creative innovation
  • User experience design
  • Measurement, database, and security architecture
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Successful integrated campaigns can only happen when strategic imagination meets possibility – and with the right people, planning, and tools, we know pretty much anything is possible. We have a full staff of talented professionals – designers, developers, copywriters, analysts, and social and search engine specialists, just to name a few – to collaborate with you and your team to build the elements needed to bring your integrated marketing campaigns to life.

Related capabilities include:

  • Interactive and print design and production
  • Website production and instrumentation
  • Social authentication and integration
  • Mobile campaigns
  • M- and E-commerce
  • Email campaigns
  • Secure registration and transaction engines
  • Surveys and customer feedback loops
  • CMS deployment
  • Localization
  • SEM execution
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Results – that’s what we’re here for right? Well, that and brilliant insight. We measure everything we do, monitoring campaign performance against your defined goals. Beyond that, we continuously identify methods for increasing results as the campaigns continue in-market. We simply won’t settle for status quo, and you shouldn’t either. Every customer response, view, comment, click, or request is an opportunity for improvement; it's core to what we do.

Related capabilities include:

  • Reporting
  • ROI analysis
  • A/B testing
  • Loyalty studies
  • Marketing mix analysis
  • Channel optimization