Microsoft Windows Media Division The Windows Media marketing team had an interesting problem: they had a groundbreaking software product that had many uses, and a complex adoption process. As they went out to speak with customers (typically hardware manufacturers and content providers) about PlaysForSure technology, they realized that the steps for adoption were complex, and needed to present them in a leave-behind that would encourage adoption. We worked with the Windows Media marketing team over the course of 3 months to deconstruct the complex technology adoption process for PlaysForSure technology. We distilled the process down to a total of seven steps, which ranged from implementation to logo usage; to the multiple legal agreements that a company needed to sign. Based on this process, Catalysis designed a dynamic kit that spoke to multiple device manufacturers, and included a resource CD with complete documentation on the steps required to adopt the technology. The resource kit was rolled out at the Consumer Electronic Show in 2004, and has been reproduced multiple times since.