ExpertZone

Engage and Incent Retail Professionals

How do you keep retail professionals engaged and excited?

In ExpertZone, Microsoft has a portal that allows passionate retail professionals to learn about their products. But how do you keep these professionals engaged and excited? Catalysis helped drive this effort by creating an end-to-end email communication program connecting sales professionals with ExpertZone training, insider information, and industry expertise.

 

Client

ExpertZone

Project Type

Email, Relationship Marketing, Social Media, App Dev, SharePoint 2015 Design and Development

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Multi-pronged approach to secure registration

Catalysis set up several different mechanisms for securely capturing interested newsletter subscriber data: a Facebook app, a Windows Phone-based app, and a web-based interface. All were securely tied to a subscriber’s Microsoft account to consolidate user preferences. This information was then seamlessly integrated with Microsoft's infrastructure to ensure up-to-date contact info.

 

 

 
 
 
 

Custom SharePoint dashboard for real-time insights

To complement this, Catalysis designed and deployed a SharePoint site with a custom dashboard. This central hub served as a portal for ExpertZone's marketing team to review and update program content in real-time. Catalysis then designed, built, localized, and executed 12 ExpertZone email newsletters in 15 languages, as well as five triggered communications and a series of ad-hoc emails.

The communications solution provided by Catalysis is helping ExpertZone insure that Microsoft Retail Professionals everywhere - from in-store to tech support - are connected to the tools and resources they need to serve their customers and close sales.

 
 
 

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