As data strategy lead, Justin is responsible for the overall project lifecycle of Catalysis data and analytics project engagements. With over 16 years of experience spanning consumer and business-to-business marketing, Justin specializes in providing an information-based approach to ensure a targeted, measurable, and repeatable outcome. Before joining Catalysis, Justin spent ten years at Microsoft focused on relationship marketing, research and analytics for student and technical audiences. His experience with audience intelligence and marketing strategy is essential in leading analytics projects from design through implementation. He holds a BBA in finance from the University of Portland and an MBA from Willamette University. A Northwest native, Justin loves the outdoors. On weekends you can find him running, hiking, camping, or just working in the yard. Odds are he'll be playing in the dirt somewhere with his wife and three children.